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64 posts tagged Advertising
Creative Director: Year Zero.
Among the forests of advertising books, stands out this little beaut. It bills itself as ‘A collection of thoughts for first time [Creative Directors] from those who have been there’. Collated by those clever folks at I Have An Idea, the book features some of favourite creative heads. Including Whybin\TBWA’s Andy Blood and DDB China’s Victor Ng.
Embedded below (may not display in Dashboard) is a 15 page preview for those not silly enough to buy without thinking. Or if you’re like me, you can dive in, credit card first, here.
Chris.
via CB.
Stihl ‘Mercy Dash’.
Classic work from DDB NZ on the follow-up to 2010’s Bequeathed (below) for Stihl. Nice direction too from Robber’s Dog’s Adam Stevens.
Hmmm. Nothing more to add here really.
*dusts hands off, walks away*
Chris.
via Campaign Brief.
Kiip - A new way to advertise through mobile
I reckon this is a start-up worth watching. The idea is simple; Reward gamers with real-world gifts (think coffee’s, ice-creams and more) just for leveling up in mobile games. They already have a bunch of partners involved, so expect to see many brands jumping on this very soon.
Read the full story over at TechCrunch.
Wish I’d thought of this.
Cash moneyz for shooting birds at pigs. Brand engagement with Bajillions of unengaged bird-launcherers.
Everybody wins.
Chris.
Why a fictional character is the best copywriter in the world.
So I finally finished Mad Men Season 4 on the weekend. Not sure how I managed to dodge all the potential spoilers for the last year. But hearing the above letter being written / read, gave me copy goosebumps.
Oh crap. Probably too late to yell *Spoiler Alert*, isn’t it?
Chris.
I want to make flowchart ads.
Euro RSCG walk us through the filmmaking process for Canal+. Try and deny that you like a good flowchart. Just try.
Chris.
via The Daily What.
Hotwheels: curl.
If I was wearing a hat, I would be taking if off for Ogilvy Columbia. Well played sirs and madams. Well. Played.
Chris.
via @HeyWhipple.
Snoop Dogg Raps. Raps? No.
Seems I spoke too soon. After earlier praising Sony for casting Kristen Schaal in a series of hilarity, Snoop Dogg proves to us:
1) he’ll do anything for $NZ
2) celebrity cameos are horrible. Horrible!
More Air New Zealand crash and burn action here.
Chris.
via Lifelounge / Trashbaggery.
Kristen kills it for Xperia PLAY.
You’ve never straffed before but it feels great! One kill! Two kill! Triple kill bitches, you just hit the fuel tank!
Gosh darnit I love these ads for SonyEricsson’s Xperia PLAY phone. They’re so quotable. At moments intense. And all of the time hilarious.
Kristen Schaal proves that demonstrative ads can be entertaining and that celebrity cameos can make or break an ad. After all, would these be as hilarious if you weren’t watching Mel?
The remaining four ads are embedded below. Or here. Now let’s BLOW SOME SHIT UP!
Chris.
via Mashable.
Gold Coast Advertising at its worsty / besty.
Wow. What to say abut Adrian and Ian’s classy attempt at keeping the realestate business classy?
*Gazes out window to witness a toddler selling meth outside Sorry Grandma and a cop stabbing an old lady for shrapnel*
FYI, yes. I got busted watching this at my desk. I advise discretion in the name of research. More tasteful, single minded greatness below.
Chris.
via Mumbrella.
WWF Earth Hour - Moths.
Those clever Burnett’s kids Mike Felix and Matt Swinburne along with Plaza’s Dave Kleiber have just sent out their hilarious 2011 Earth Hour reminder, one wek ahead of the big day.
Best TV ad I’ve seen in ages.
Chris.
via Campaign Brief.
61 Superbowl ads in 2 minutes.
Superbowl Sunday was Superbowl Monday morning for us. But we weren’t interested in the game anyways. The M&C ad nerd department were busy following the tweeter at a zillion bazzilion miles an hr.
What we should’ve done, is wait for the above edit. All the best bits, none of the awkward forced humour or unnecessary celebrity cameos.
Chris.
via @robbarnett
ANZ open 24/7.
Hey so here’s a billboard Vijay and I did for ANZ. Excuse the poor quality. We missed the opportunity to shoot it ourselves and had to rely on the media company to supply us with evidence of it’s existence. Learnings for creatives: always make time to shoot your own stuff.
Enjoy in glorious lo-def.
Chris.
Fix up, look sharp.
It was a late night in the prison of M&C. So we’re all a bit squinty today. True story: my face is 3mm from my screen right now. One. Letter. At. A. Time.
The point… oh yeah. Focus. These Leica billboards from Advico Y&R Zurich are super focused on the details behind the billboard. Apparently the S2 camera shoots 37.5 megapixels. Don’t think about it too much. Just appresh.
Chris.
via @Photojojo
